The Hard Decisions of Halftime

By Spencer Yarnell Head of Spreading the Herd Word

Halfway there. $4000 raised.

But $4000 more to go.

I want to take this time to thank all the amazing businesses who have donated, all the wonderful people who have donated their time and a special thanks to Reimer’s, 6P, and St. Boniface Pallet Co. our major sponsors. This kind of a campaign couldn’t exist without you guys.

Halftime seems like a natural time to re-evaluate your strategy. Is our marketing working for this year’s campaign? If not, why is that so? Do we just need to give it more time? One of the hardest things to access in marketing sometimes can be the distinction between a failed campaign idea and a slow-starting campaign idea. Pulling the plug too early can lose you tons of opportunities you never knew you had, pulling the plug too late can just cost you time and money.

The dance continues.

It’s halftime here but one thing is for sure. We’re gonna work hard, and garden hard to meet our goals.. Because I think it’s pretty obvious that the IBEX is fairly stubborn…

Goatbuzzter Out.

IBEX Payroll extends our profound respect and immeasurable gratitude to all the ancestors and keepers of the land on whose traditional territories our work takes place. We acknowledge that we are on Treaty 1 territory, the traditional gathering place of the Anishinaabe, Cree, Oji-Cree, Dakota and Dene people and the traditional homeland of the Métis people. This land is sacred, historical, and significant.

Every time we acknowledge this truth, we have an invitation and an opportunity to reflect on the wrongs of the past, what we do in the present, and what we can do to continually honour the people whose lands and water we benefit from today.

This statement only acts as a first step in honouring the land we reside on and its peoples, and must be paired with education, understanding and informed action.